TUG Connects 2012 Keynote John Battelle

Friday, May 18, 2012

Author, Thought Leader and Producer, John Battelle	Named a “Young Global Leader” by the World Economic Forum-Davos, John Battelle is an acclaimed thought leader on the tech-driven transformation of business, the economy, and culture. Battelle is the author of the critically acclaimed business book, *The Search: How Google and It's Rivals Rewrote the Rules of Business and Transformed Our Culture* (Penguin/Portfolio). The Search was nominated for the Financial Times/Goldman Sachs “2005 Business Book of the Year” award. The aim of this unique prize is to give those with an interest in business an annual guide to the year’s must-read business books. His new book, *What We Hath Wrought, will be out in early 2013. It will give a forecast of the interconnected world in 2040, then work backwards to explain how the personal, economic, political, and technological strands of human narrative have evolved from the pivotal moment in which we find ourselves now. As spotlighted in the world’s leading business publications, the “web” is now moving through a second, even more powerful generation of development that will have a sweeping impact on the economy. But how will this next stage evolve? Which companies and people will be shaping the next level of business innovation? And what are the ideas and trends driving the next phase of change across industries? John Battelle tackles these and other vital questions head on. You’ll learn what business models are working, what’s next on the horizon, and how all of this will affect the the distribution industry. He illuminates emerging business and technology developments on the Web that are enabling a new generation of services and business opportunities. Battelle has been at the forefront of technology strategy, company creation, and publishing for more than fifteen years. A former visiting Professor and Director of the Business Reporting Program at the Graduate School of Journalism at the University of California, Berkeley, Battelle, is also a founder and Executive Producer of the Foursquare and Web 2.0 conferences, annual conferences of CEOs and leaders from the media, technology, communications and entertainment industries. Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard* and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures, where he was a driving force behind the publication's remarkable influence. Battelle is the founder and former CEO of Federated Media. Currently, he serves as chairman of the board and chief strategy officer. Battelle maintains a daily site covering the intersection of media, technology and the Internet at www.battellemedia.com . Battelle often appears on television and radio to discuss the current and future state of the Internet and business. Recent appearances include NPR, TechTV, PBS, The New York Times, The Los Angeles Times, The Washington Post, the Associated Press, and many others. Battelle holds a bachelor's and a master's degree from the University of California, Berkeley. He regularly consults to major publishing, technology, and media companies, and his clients include Microsoft, Reed Elsevier, O’Reilly Media Inc., to name a few.

Author, Thought Leader and Producer, John Battelle

Named a “Young Global Leader” by the World Economic Forum-Davos, John Battelle is an acclaimed thought leader on the tech-driven transformation of business, the economy, and culture.

Battelle is the author of the critically acclaimed business book, The Search: How Google and It's Rivals Rewrote the Rules of Business and Transformed Our Culture (Penguin/Portfolio). The Search was nominated for the Financial Times/Goldman Sachs “2005 Business Book of the Year” award. The aim of this unique prize is to give those with an interest in business an annual guide to the year’s must-read business books.

His new book, What We Hath Wrought, will be out in early 2013. It will give a forecast of the interconnected world in 2040, then work backwards to explain how the personal, economic, political, and technological strands of human narrative have evolved from the pivotal moment in which we find ourselves now.

As spotlighted in the world’s leading business publications, the “web” is now moving through a second, even more powerful generation of development that will have a sweeping impact on the economy. But how will this next stage evolve? Which companies and people will be shaping the next level of business innovation? And what are the ideas and trends driving the next phase of change across industries?

John Battelle tackles these and other vital questions head on. You’ll learn what business models are working, what’s next on the horizon, and how all of this will affect the the distribution industry. He illuminates emerging business and technology developments on the Web that are enabling a new generation of services and business opportunities.

Battelle has been at the forefront of technology strategy, company creation, and publishing for more than fifteen years. A former visiting Professor and Director of the Business Reporting Program at the Graduate School of Journalism at the University of California, Berkeley, Battelle, is also a founder and Executive Producer of the Foursquare and Web 2.0 conferences, annual conferences of CEOs and leaders from the media, technology, communications and entertainment industries.

Previously, Battelle was founder, Chairman, and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to founding The Standard, Battelle was a co-founding editor of Wired magazine and Wired Ventures, where he was a driving force behind the publication's remarkable influence. Battelle is the founder and former CEO of Federated Media. Currently, he serves as chairman of the board and chief strategy officer.

Battelle maintains a daily site covering the intersection of media, technology and the Internet at www.battellemedia.com . Battelle often appears on television and radio to discuss the current and future state of the Internet and business. Recent appearances include NPR, TechTV, PBS, The New York Times, The Los Angeles Times, The Washington Post, the Associated Press, and many others.

Battelle holds a bachelor's and a master's degree from the University of California, Berkeley. He regularly consults to major publishing, technology, and media companies, and his clients include Microsoft, Reed Elsevier, O’Reilly Media Inc., to name a few.